Article of the week
The Summit Collection: A Strong First Step for New Brand Earthen

Earthen Company is one of the freshest names to enter the watch market, founded in Hong Kong in 2025 by a group of passionate collectors and enthusiasts. Co-founder Jonathan Chan, also a key figure behind The Horology Club, explains that the team approached this project as collectors first, not as traditional watchmakers. 

The result is a debut that doesn’t chase trends but instead offers something unique, a series of ceramic, field- and pilot-inspired watches at an accessible price point. With the launch of the Summit Collection, it’s clear Earthen intends to make an impression from day one.

TAG Heuer

TAG Heuer is a Swiss watch company founded in 1860 by Edouard Heuer in the town of Saint-Imier. It is part of the famous LVMH luxury watch group.

TAG Heuer is known for producing sports and elegant watches, and is one of the leading companies in the production of sports watches. TAG Heuer watches are known for their innovation and precision, and use modern technologies such as chronographs and smartwatches, as well as traditional mechanical movements.

TAG Heuer watches are known for their bold and beautiful designs, and are a symbol of elegance and distinction. The company's watch collection includes watches for both men and women, ranging from sports watches to luxury watches.

One of TAG Heuer's most famous watches is the Carrera, which is considered an icon of the company and is known for its classic and elegant design, specifically for car racing enthusiasts. They also produce other famous watches such as the Monaco, Aquaracer, Formula 1, and others.

TAG Heuer maintains its position as a leader in the luxury watch industry, and continues to push the boundaries of design and technology in the field of watchmaking.

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