Introducing Massena LAB Collaborates with Raúl Pagès to Unveil the Noctograph
Welcome to the hub of the horoloy
Welcome to the hub of the horoloy
Introduced in 1999, the Twenty~4 collection was Patek Philippe’s first dedicated line of feminine timepieces. The original model featured an Art Deco-inspired manchette (cuff) design, but in 2018, the brand unveiled the Twenty~4 Automatic, which is a round-cased iteration powered by an automatic movement. This year, Patek Philippe elevates the collection further by introducing a perpetual calendar complication, marking the collection's debut in the realm of Grand Complications.
Crafted entirely in 18K rose gold, the watch features a 36mm case with a slender profile of just 9.95mm, making it sit gracefully on the wrist. The case is meticulously finished with a combination of polished and brushed surfaces, enhancing its refined aesthetic. Two dial options are available. The Ref. 7340/1R-001 features a silvery opaline dial with a vertical satin finish, evoking the texture of shantung silk that feature irregular texture, while the Ref. 7340/1R-010 presents an olive green sunburst dial for a more contemporary appeal.
$150 Million Deal Paves the Way for TAG Heuer or Hublot to be New F1 Timekeepers
In surprising news, Rolex may end its 11-year global sponsorship of Formula 1 racing early next season, with the LVMH group poised to succeed the crown brand. The news was published by the French website Coronet, an electronic magazine specializing in Rolex news, quoting sources in Geneva.
Rolex began its role as Formula 1 World Timekeeper in 2013. Although it did not sponsor any specific team, partnering instead with the event organizer, the International Automobile Federation (FIA), Rolex maintained brand visibility at all racetracks during all 23 stages of the race, while many other brands were associated with teams and drivers.
According to Forbes, Rolex pays an estimated $50 million annually to be the official watch of the auto racing series.
Coronet magazine reported that the LVMH group will become the official chronometer starting in January 2025, with an annual contract worth $150 million, three times what Rolex currently offers.
If the news is true, the question for watch lovers is: Which LVMH brands will we see on the racetracks next season? TAG Heuer and Hublot are top candidates, especially TAG Heuer, which has a rich heritage in motorsport.
Rolex is a prominent sponsor of many prestigious events in various fields, particularly in sports and the arts, including tennis, golf, and equestrian tours. In contrast, LVMH is known for its football sponsorship through Hublot's partnerships with FIFA and UEFA.
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