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The Summit Collection: A Strong First Step for New Brand Earthen

Earthen Company is one of the freshest names to enter the watch market, founded in Hong Kong in 2025 by a group of passionate collectors and enthusiasts. Co-founder Jonathan Chan, also a key figure behind The Horology Club, explains that the team approached this project as collectors first, not as traditional watchmakers. 

The result is a debut that doesn’t chase trends but instead offers something unique, a series of ceramic, field- and pilot-inspired watches at an accessible price point. With the launch of the Summit Collection, it’s clear Earthen intends to make an impression from day one.

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Seiko

Seiko is a Japanese watch brand that was founded in 1881 by Kintaro Hattori in Tokyo, Japan. The brand has a long and storied history of producing high-quality timepieces that are both accurate and stylish.

One of Seiko's most notable achievements is the development of the quartz watch in 1969, which revolutionized the watch industry and made accurate timekeeping available to a wider audience. Seiko's quartz watches were also the first to use a liquid crystal display (LCD) and to incorporate a chronograph.

Seiko offers a wide range of collections, including the Prospex, Presage, and Astron lines, each with its own unique features and style. The Prospex collection is known for its durability and reliability, and includes diving watches that are designed for use in extreme conditions. The Presage collection, on the other hand, is more focused on classic and traditional designs, with a strong emphasis on craftsmanship and attention to detail.

Seiko's watches are also known for their affordable prices, making them accessible to a wider audience. Despite their affordability, Seiko watches are still renowned for their accuracy and reliability, and are often compared to luxury watch brands.

 

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