Introducing Seiko Collaborates Officially with Pepsi: The SRPL99 & SSK047

For decades, the term “Pepsi” has been used for red-and-blue bezels, a color scheme popularized by the Rolex GMT-Master and later embraced by countless brands, including Seiko. Now, Seiko takes this association a step further by partnering directly with Pepsi for the first time. The collaboration introduces two limited-edition Seiko 5 Sports models, SRPL99 and SSK047, each blending the brand’s everyday reliability with design cues from Pepsi’s past and present branding.

The SRPL99 features a compact stainless steel case with a unidirectional 60-minute bezel in red and blue, measuring 38mm in diameter, 12.1mm in thickness, and 44.2mm lug-to-lug. In contrast, the SSK047 offers a bolder presence with a 42.5mm case, 13.6mm thick, and 46mm lug-to-lug. It’s coated in black PVD and features a bidirectional crystal 24-hour bezel in red and blue. Both models are equipped with see-through Hardlex casebacks displaying the Pepsi logo, the retro version on the SRPL99 and the modern variant on the SSK047. Water resistance for both is rated at 100 meters.

The SRPL99 presents a silvery-white dial adorned with the 1990s Pepsi logo at 6 o’clock. Its blue-outlined indices and hands are filled with Lumibrite, offering excellent visibility in low light. The SSK047, on the other hand, features a black dial with large luminous markers outlined in blue and a red 24-hour GMT hand. The contemporary Pepsi logo also appears at 6 o’clock, tying it to the current branding.

Inside the SRPL99 is Seiko’s automatic 4R36 movement, running at 21,600 vph (3 Hz) with a 41-hour power reserve and offering time, day, and date functions. The SSK047 houses the 4R34 automatic movement, which also beats at 3 Hz but adds a GMT function and extends the power reserve to 66 hours.

The SRPL99 comes on a classic stainless steel three-link bracelet with a foldover clasp. Meanwhile, the SSK047 debuts a Pepsi-branded black silicone strap featuring embossed logos on both sides and a pin buckle.

Both models are limited editions of 7,000 pieces and mark the first official use of the Pepsi name on a timepiece. The SRPL99 is priced at EUR 380, approximately AED 1,622, while the SSK047 retails for EUR 540, approximately AED 2,320. Deliveries are expected to begin in September 2025.

For more information, visit Seiko’s official website.