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The Summit Collection: A Strong First Step for New Brand Earthen

Earthen Company is one of the freshest names to enter the watch market, founded in Hong Kong in 2025 by a group of passionate collectors and enthusiasts. Co-founder Jonathan Chan, also a key figure behind The Horology Club, explains that the team approached this project as collectors first, not as traditional watchmakers. 

The result is a debut that doesn’t chase trends but instead offers something unique, a series of ceramic, field- and pilot-inspired watches at an accessible price point. With the launch of the Summit Collection, it’s clear Earthen intends to make an impression from day one.

Jaeger-LeCoultre

Jaeger-LeCoultre is a prestigious Swiss watch and clock manufacturer, founded in 1833 by Antoine LeCoultre in the Vallée de Joux, Switzerland. The company has a rich history of innovation and excellence in watchmaking, with a focus on combining elegant design, advanced technology, and outstanding craftsmanship.

In 1903, Paris-based watchmaker Edmond Jaeger challenged Swiss manufacturers to develop and produce ultra-thin movements, and Antoine LeCoultre's grandson, Jacques-David LeCoultre, rose to the challenge. The collaboration between Jaeger and LeCoultre eventually led to the formation of the Jaeger-LeCoultre brand in 1937.

One of the unique aspects of Jaeger-LeCoultre is its vertical integration. The company designs, develops, produces, decorates, and assembles all of its timepieces within its own workshops. This allows for complete control over quality and craftsmanship and fosters innovation by bringing together a wide range of professions, techniques, and technologies under one roof.

Jaeger-LeCoultre has a long history of innovation, having developed hundreds of patents and created some of the world's most complicated wristwatches. Some iconic models from the brand include Reverso, Master Control, Atmos, Memovox and Gyrotourbillon. 

Jaeger-LeCoultre's dedication to innovation, craftsmanship, and elegant design has made it a leader in the world of luxury watchmaking, earning the admiration of collectors and enthusiasts alike.

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