The Summit Collection: A Strong First Step for New Brand Earthen

Earthen Company is one of the freshest names to enter the watch market, founded in Hong Kong in 2025 by a group of passionate collectors and enthusiasts. Co-founder Jonathan Chan, also a key figure behind The Horology Club, explains that the team approached this project as collectors first, not as traditional watchmakers.

The result is a debut that doesn’t chase trends but instead offers something unique, a series of ceramic, field- and pilot-inspired watches at an accessible price point. With the launch of the Summit Collection, it’s clear Earthen intends to make an impression from day one.

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Visit Our visit to the Precision Pioneer Exhibition Organized by Jaeger-Le Coulter

ByWaqt

12.05.2024

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Our visit to the Precision Pioneer Exhibition Organized by Jaeger-Le Coulter

To visit a watch factory is the dream of all watch lovers, but to get the factory visiting you is something that even the most optimistic wouldn't often dream of. However, this is precisely what Jaeger-LeCoultre has accomplished with its "Precision Pioneer" exhibition at the Dubai international Financial Center DIFC, running from May 7th to May 19th.

During our visit to the exhibition, we were warmly received by Mr. Hassen Afi. who led us on an enlightening tour, showcasing the exhibition's content and enlightening us about the brand's rich history. Join us on this thrilling journey.

2024