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The Summit Collection: A Strong First Step for New Brand Earthen

Earthen Company is one of the freshest names to enter the watch market, founded in Hong Kong in 2025 by a group of passionate collectors and enthusiasts. Co-founder Jonathan Chan, also a key figure behind The Horology Club, explains that the team approached this project as collectors first, not as traditional watchmakers. 

The result is a debut that doesn’t chase trends but instead offers something unique, a series of ceramic, field- and pilot-inspired watches at an accessible price point. With the launch of the Summit Collection, it’s clear Earthen intends to make an impression from day one.

JC Biver

Jean-Claude Biver, a prominent figure in the watch industry, is a Luxembourg-born Swiss businessman, executive, and cheesemaker. He has had an illustrious career, serving as the chief executive officer (CEO) of TAG Heuer and later becoming the president of LVMH's watchmaking division until his retirement in 2018 after 43 years in the industry. His leadership has been credited with revitalizing several luxury watch brands.

One of the brands he has been associated with is Hublot, a Swiss luxury watchmaker. Since 2014, Biver has served as the chief executive, board member, and minority shareholder of Hublot. Under his guidance, Hublot has experienced success and growth in the luxury watch market.

Moreover, Biver has a track record of rejuvenating other renowned watch brands, such as Blancpain and Omega, both currently owned by the Swatch Group. His innovative approach and strategic vision have been instrumental in bringing these brands back to prominence.

 

As of 2022, Jean-Claude Biver is the chairman of JC Biver, a luxury watch manufacture based in Givrins, Switzerland. He co-launched this brand with his youngest son, Pierre Biver, who is also involved in the watchmaking business. This development solidifies Biver's status as a watch manufacturer in addition to his other roles in the industry.

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