Article of the week
The Summit Collection: A Strong First Step for New Brand Earthen

Earthen Company is one of the freshest names to enter the watch market, founded in Hong Kong in 2025 by a group of passionate collectors and enthusiasts. Co-founder Jonathan Chan, also a key figure behind The Horology Club, explains that the team approached this project as collectors first, not as traditional watchmakers. 

The result is a debut that doesn’t chase trends but instead offers something unique, a series of ceramic, field- and pilot-inspired watches at an accessible price point. With the launch of the Summit Collection, it’s clear Earthen intends to make an impression from day one.

De Bethune

is a luxury watch brand based in L'Auberson, Switzerland. It was founded in 2002 by David Zanetta and Denis Flageollet, and is known for its unique and avant-garde designs.

 

Since its foundation,De Bethune has developed no fewer than 30 calibres, presented some 30 world premieres and registered a large number of patents as well as producing 150 one-off pieces.

 

De Bethune produces a range of high-end watches. The company is particularly known for its use of innovative materials and technologies, such as its patented De Bethune balance wheel and its use of titanium and silicon in its watch components.

 

De Bethune watches often feature a distinctive design language characterized by bold, asymmetrical shapes and complex displays. The company has received numerous awards for its watches, including the GPHG Men's Watch Prize in 2011 for its DB28 model.

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