The Summit Collection: A Strong First Step for New Brand Earthen

Earthen Company is one of the freshest names to enter the watch market, founded in Hong Kong in 2025 by a group of passionate collectors and enthusiasts. Co-founder Jonathan Chan, also a key figure behind The Horology Club, explains that the team approached this project as collectors first, not as traditional watchmakers.

The result is a debut that doesn’t chase trends but instead offers something unique, a series of ceramic, field- and pilot-inspired watches at an accessible price point. With the launch of the Summit Collection, it’s clear Earthen intends to make an impression from day one.

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Interview Pierre Jacques, the Chief Executive Officer of De bthune, Presenting The Digital Evergreen

ByWaqt

14.01.2024

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Pierre Jacques, the Chief Executive Officer of De bthune, Presenting The Digital Evergreen

With our friend Mr. Pierre Jacques, the Chief Executive Officer of De bthune, in discussions about the Digital Evergreen timepiece launched at Dubai Watch Week. This green watch showcases the time in an unconventional way. In the absence of hands, the green dial represents the company's craftsmanship and commitment to creativity.

We previously spoke in detail about this watch, and all its details were covered. To learn more, click here.

تيتانيوم

green

أخضر

titanium

أسبوع دبي للساعات

Dubaiwatchweek

2024