Introducing Bell & Ross Unveils the BR-X3 Collection
Welcome to the hub of the horoloy
Welcome to the hub of the horoloy
Earthen Company is one of the freshest names to enter the watch market, founded in Hong Kong in 2025 by a group of passionate collectors and enthusiasts. Co-founder Jonathan Chan, also a key figure behind The Horology Club, explains that the team approached this project as collectors first, not as traditional watchmakers.
The result is a debut that doesn’t chase trends but instead offers something unique, a series of ceramic, field- and pilot-inspired watches at an accessible price point. With the launch of the Summit Collection, it’s clear Earthen intends to make an impression from day one.
Starting Geneva Watch Days with an exclusive look inside De Bethune’s stunning suite at the Beau-Rivage Hotel. From their largest suite in the hotel to a personal coffee corner and summer ice cream treats, De Bethune knows how to make a statement. Check out our conversation with CEO Jack Pierre as he unveils two of their latest timepieces. Stay tuned for more highlights as we dive into the world of independent watchmaking.
The Company releases at GWD 2024.
DB28xs Steel Wheels. Full article here.
DB28xs Aerolite, full article here.
Starting Geneva Watch Days with an exclusive look inside De Bethune’s stunning suite at the Beau-Rivage Hotel. From their largest suite in the hotel to a personal coffee corner and summer ice cream treats, De Bethune knows how to make a statement. Check out our conversation with CEO Jack Pierre as he unveils two of their latest timepieces. Stay tuned for more highlights as we dive into the world of independent watchmaking.
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