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The Summit Collection: A Strong First Step for New Brand Earthen

Earthen Company is one of the freshest names to enter the watch market, founded in Hong Kong in 2025 by a group of passionate collectors and enthusiasts. Co-founder Jonathan Chan, also a key figure behind The Horology Club, explains that the team approached this project as collectors first, not as traditional watchmakers. 

The result is a debut that doesn’t chase trends but instead offers something unique, a series of ceramic, field- and pilot-inspired watches at an accessible price point. With the launch of the Summit Collection, it’s clear Earthen intends to make an impression from day one.

Tudor

tudor is a Swiss luxury watch brand that was established in 1926 by Hans Wilsdorf, the founder of Rolex. The Tudor brand was created to offer high-quality watches with the reliability and precision of Rolex, but at a more affordable price point.

Tudor watches are known for their classic designs, high-quality materials, and attention to detail. The brand's collections include Sports watches, Classic watches, Diving watches, and other groups. Tudor watches often feature in-house movements, and they are water-resistant and durable, making them a popular choice for divers and outdoor enthusiasts.

In recent years, Tudor has gained a strong following among watch enthusiasts and collectors, who appreciate the brand's commitment to quality and value.

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