Article of the week
The Summit Collection: A Strong First Step for New Brand Earthen

Earthen Company is one of the freshest names to enter the watch market, founded in Hong Kong in 2025 by a group of passionate collectors and enthusiasts. Co-founder Jonathan Chan, also a key figure behind The Horology Club, explains that the team approached this project as collectors first, not as traditional watchmakers. 

The result is a debut that doesn’t chase trends but instead offers something unique, a series of ceramic, field- and pilot-inspired watches at an accessible price point. With the launch of the Summit Collection, it’s clear Earthen intends to make an impression from day one.

Tissot

Tissot SA is a Swiss luxury watch brand founded in 1853 by Charles-Félicien Tissot and his son Charles-Émile Tissot in Le Locle, Switzerland. It operates under the Swatch Group and is known for its innovations such as the first mass-produced pocket watch, the first anti-magnetic watch, and the first tactile watch with "T-Touch" technology. 

With a motto of "Innovators by Tradition," Tissot has a rich history and has served as an official timekeeper for various sports events. The brand has a strong celebrity association, having been worn by notable figures like Princess Diana, Grace Kelly, and Elvis Presley. Tissot's revenue in 2017 was €1.0 billion, and it occupies a place in the mid-range market segment.

The brand's watches suit all tastes, occasions, and preferences, as it offers a variety of watches: (sports watches, pocket watches, gold watches, touch watches, vintage watches, and classic watches). The brand offers mechanical watches and quartz watches.

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