Article of the week
The Summit Collection: A Strong First Step for New Brand Earthen

Earthen Company is one of the freshest names to enter the watch market, founded in Hong Kong in 2025 by a group of passionate collectors and enthusiasts. Co-founder Jonathan Chan, also a key figure behind The Horology Club, explains that the team approached this project as collectors first, not as traditional watchmakers. 

The result is a debut that doesn’t chase trends but instead offers something unique, a series of ceramic, field- and pilot-inspired watches at an accessible price point. With the launch of the Summit Collection, it’s clear Earthen intends to make an impression from day one.

Laurent Ferrier

Laurent Ferrier is a luxury watch brand that was founded in 2008 by Laurent Ferrier, a veteran of the watchmaking industry with over 40 years of experience. The brand is known for its high-end, handcrafted watches that combine traditional watchmaking techniques with modern innovation.

Laurent Ferrier watches are highly sought after by watch collectors and enthusiasts for their exceptional quality, craftsmanship, and attention to detail. The brand offers a range of watch collections, including the Sport, Classic, and Square, each with its own unique features and design elements.

One of the signature features of Laurent Ferrier watches is the use of precious materials and traditional techniques in their construction. The bra nd employs a team of skilled artisans who work with materials such as gold and steel to create intricate designs and finishes that are unique to each watch.

In addition to their beautiful design and high-quality craftsmanship, Laurent Ferrier watches are also known for their exceptional precision and accuracy. The brand has won several awards for its innovative use of materials and technologies, including the Grand Prix d'Horlogerie de Genève, one of the most prestigious awards in the watch industry.

Overall, Laurent Ferrier watches are an excellent choice for anyone looking for a luxury timepiece that combines traditional craftsmanship with modern innovation and exceptional performance.