Article of the week
The Summit Collection: A Strong First Step for New Brand Earthen

Earthen Company is one of the freshest names to enter the watch market, founded in Hong Kong in 2025 by a group of passionate collectors and enthusiasts. Co-founder Jonathan Chan, also a key figure behind The Horology Club, explains that the team approached this project as collectors first, not as traditional watchmakers. 

The result is a debut that doesn’t chase trends but instead offers something unique, a series of ceramic, field- and pilot-inspired watches at an accessible price point. With the launch of the Summit Collection, it’s clear Earthen intends to make an impression from day one.

Jacob & Co

Jacob Arabo, also known as "Jacob the Jeweler," is an American jewelry and watch designer who founded Jacob & Company in 1986. Born on June 3, 1965, he immigrated to the United States from the former USSR with his family, seeking a better life and opportunities. Starting his journey as a jewelry apprentice, Arabo's passion for timepieces grew, leading him to establish his own luxury brand, Jacob & Co.

The early days of Jacob & Co. were not without challenges. Arabo faced initial rejection from Swiss watch suppliers. However, his perseverance and innovative designs started gaining recognition, particularly through timepieces like the Five Timezone watch and the Quenttin, which captured the attention of celebrities and high-profile clients. This led to an increase in popularity and a loyal celebrity clientele, making Jacob & Co.

Over the years, Jacob & Co. has forged partnerships with renowned names like Bugatti, Cristiano Ronaldo and Lionel Messi, further solidifying its status as an international luxury brand with a global reach. These collaborations have allowed Jacob & Co. to create exclusive and limited-edition timepieces that cater to enthusiasts and collectors alike.

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