Article of the week
The Summit Collection: A Strong First Step for New Brand Earthen

Earthen Company is one of the freshest names to enter the watch market, founded in Hong Kong in 2025 by a group of passionate collectors and enthusiasts. Co-founder Jonathan Chan, also a key figure behind The Horology Club, explains that the team approached this project as collectors first, not as traditional watchmakers. 

The result is a debut that doesn’t chase trends but instead offers something unique, a series of ceramic, field- and pilot-inspired watches at an accessible price point. With the launch of the Summit Collection, it’s clear Earthen intends to make an impression from day one.

Introducing Jacob & Co. Collaborates with Crypto punk to Unveil New NFT Watch

Open-worked Dial Inspired by the World of Digital Art

Jacob & Co. is One of the most prominent brands, widely recognized, especially among celebrities, due to its distinctive and unique designs and the marketing strategy of its founder in offering exclusive editions with a select group of influential personalities. The brand has excelled in forming exceptional partnerships with celebrities, athletes, and renowned artists, blending its craftsmanship with the fame of these icons. These collaborations have led to the release of exclusive, limited-edition watches that combine innovative designs with artistic skill. Among the most notable of these partnerships is the collaboration with luxury car brands like "Bugatti" and several athletes. Through these collaborations, Jacob & Co. has continued to create custom pieces that reflect the personal style and passions of its celebrity partners. One of its latest releases this year is the new "NFT" watch, introduced in collaboration with Cryptopunk. This piece, inspired by digital technology, incorporates NFTs and stands out with its intricate geometric style.

The watch comes in a skeleton structure designed based on the famous Epic X, emphasizing a lightweight, technical aesthetic that highlights its unique shape. The case is further accentuated by a large, ornate crown, which is safeguarded on both sides by guards. With a 44 mm diameter and a thickness of 13.05 mm, the case is crafted from Grade 5 Titanium. The watch is protected by a sapphire crystal with an anti-reflective treatment, ensuring clarity and scratch resistance. The caseback also features a sapphire crystal, showcasing a custom CryptoPunk series number. With a water resistance of up to 100 meters.

The open-worked dial of the watch showcases two black vertical bridges. At the 12 o'clock position, the CryptoPunk logo is elegantly suspended above the mainspring, making a bold statement. The skeleton hour and minute hands, accented with red tips, gracefully point to a colored inner flange, which is marked with white printed indexes and numerals for clear, effortless time reading.

The watch is powered by the calibre JCAM45, a hand-wound movement featuring a vertically aligned skeleton structure that highlights its intricate design. The movement operates at a frequency of 28,800 vph (4Hz), ensuring precise timekeeping. The openworked barrel offers a 48-hour power reserve, making it both technically advanced and visually captivating. It comes with a black rubber strap, and it’s a limited edition of 99 pieces.

For more information, you can visit Jacob & Co’s official website.

Technical specifications: Jacob & Co. NFT watch
  1. Case:  Grade 5 Titanium, sapphire crystal treated with anti-reflective coating, skeleton structure X designed, large ornate crown with guard on both sides
  2. Diameter: 44mm
  3. Thickness: 13.05mm
  4. Water resistance: 100 m
  5. Dial: open-worked, CryptoPunk logo at 12 o'clock, skeleton hour and minute hands, colored inner flange, white printed indices and numerals 
  6. Movement: calibre JCAM45, hand-wound
  7. Power reserve: 48 hours
  8. Frequency:28,800 vph (4Hz) 
  9. Functions: hours, minutes 
  10. Bracelet / Strap: black rubber strap
  11. Availability: Limited to 99 pieces
  12. Price: upon request

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