The New Patek Philippe Twenty~4 7340/1R Perpetual Calendar

Introduced in 1999, the Twenty~4 collection was Patek Philippe’s first dedicated line of feminine timepieces. The original model featured an Art Deco-inspired manchette (cuff) design, but in 2018, the brand unveiled the Twenty~4 Automatic, which is a round-cased iteration powered by an automatic movement. This year, Patek Philippe elevates the collection further by introducing a perpetual calendar complication, marking the collection's debut in the realm of Grand Complications.
Crafted entirely in 18K rose gold, the watch features a 36mm case with a slender profile of just 9.95mm, making it sit gracefully on the wrist. The case is meticulously finished with a combination of polished and brushed surfaces, enhancing its refined aesthetic. Two dial options are available. The Ref. 7340/1R-001 features a silvery opaline dial with a vertical satin finish, evoking the texture of shantung silk that feature irregular texture, while the Ref. 7340/1R-010 presents an olive green sunburst dial for a more contemporary appeal.

Gerald Genta

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Gerald Genta

Gerald Genta was a renowned Swiss watchmaker and designer who founded his eponymous brand in 1969. He is considered one of the most influential and creative figures in the history of modern watchmaking. Gerald Genta was known for his avant-garde designs and innovative approach to watchmaking, often pushing the boundaries of traditional watch design.

The Gerald Genta brand quickly gained recognition for its distinctive and bold timepieces. One of the brand's most iconic designs is the "Genta-style" octagonal case, characterized by its sharp angles and integrated bracelet or strap. This design became highly sought after and has been widely emulated in the industry.

Gerald Genta's watches were known for their high level of craftsmanship and attention to detail. The brand utilized high-quality materials and intricate complications, including perpetual calendars, tourbillons, and minute repeaters, to create exceptional timepieces. Gerald Genta watches were often adorned with intricate dials, intricate engravings, and unique motifs, showcasing the brand's artistic and creative prowess.

Throughout its history, the Gerald Genta brand collaborated with prestigious watch manufacturers such as Audemars Piguet, Patek Philippe, and Breguet, creating iconic models for these brands. Some notable collaborations include the Audemars Piguet Royal Oak and the Patek Philippe Nautilus, both of which were designed by Gerald Genta.

Although Gerald Genta passed away in 2011, his legacy lives on through his innovative designs and the continued production of Gerald Genta watches. These timepieces remain highly sought after by collectors and enthusiasts, representing a blend of artistic expression, technical excellence, and Swiss watchmaking tradition.