Introducing Bell & Ross Unveils the BR-X3 Collection
Welcome to the hub of the horoloy
Welcome to the hub of the horoloy
Earthen Company is one of the freshest names to enter the watch market, founded in Hong Kong in 2025 by a group of passionate collectors and enthusiasts. Co-founder Jonathan Chan, also a key figure behind The Horology Club, explains that the team approached this project as collectors first, not as traditional watchmakers.
The result is a debut that doesn’t chase trends but instead offers something unique, a series of ceramic, field- and pilot-inspired watches at an accessible price point. With the launch of the Summit Collection, it’s clear Earthen intends to make an impression from day one.
Formex is a Swiss watch brand that was founded in 1999 by former motorcycle racer and engineer, Jürg Bohne. The brand's focus is on creating high-performance sport watches that combine innovative design with advanced materials and technology.
Formex's flagship watch model is the Essence, which features a patented shock-absorbing suspension system that isolates the movement from the case to protect it from impacts and vibrations. The Essence also has a unique case design that allows for easy strap changes without the need for tools.
In addition to the Essence, Formex offers several other models such as the AS1100 and TS3100, which also feature advanced materials and technologies.
Formex has gained a reputation for its high-quality and innovative designs, and its watches have been worn by professional athletes and adventurers around the world. The brand is headquartered in Biel/Bienne, Switzerland, and its watches are sold through authorized retailers and its online store.
Introducing Formex Unveils the Essence 41mm Space Ghost
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