Article of the week
The Summit Collection: A Strong First Step for New Brand Earthen

Earthen Company is one of the freshest names to enter the watch market, founded in Hong Kong in 2025 by a group of passionate collectors and enthusiasts. Co-founder Jonathan Chan, also a key figure behind The Horology Club, explains that the team approached this project as collectors first, not as traditional watchmakers. 

The result is a debut that doesn’t chase trends but instead offers something unique, a series of ceramic, field- and pilot-inspired watches at an accessible price point. With the launch of the Summit Collection, it’s clear Earthen intends to make an impression from day one.

Interview Rafael Granito, CEO of Formex Speaking to Waqt

We recently had the pleasure of interviewing Mr. Rafael Granito, CEO of Formex, during Watches and Wonders 2024 at the company’s suite in the Beau Rivage Hotel, Geneva. Raphael introduced us to Formex’s latest release, ‘The Reef Diver’ collection the brand’s standout and best-selling diving watch. During our conversation, he also shared a sneak peek of what Formex is planning for its fans in the near future.

Waqt is proud to be the exclusive official retailer for Formex in the United Arab Emirates. Visit our E-shop to explore more about Formex watches. The link from here.
 

To learn more about the history of Formex and its most notable achievements, click here.


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