Article of the week
The Summit Collection: A Strong First Step for New Brand Earthen

Earthen Company is one of the freshest names to enter the watch market, founded in Hong Kong in 2025 by a group of passionate collectors and enthusiasts. Co-founder Jonathan Chan, also a key figure behind The Horology Club, explains that the team approached this project as collectors first, not as traditional watchmakers. 

The result is a debut that doesn’t chase trends but instead offers something unique, a series of ceramic, field- and pilot-inspired watches at an accessible price point. With the launch of the Summit Collection, it’s clear Earthen intends to make an impression from day one.

Beda'a

In 2005, Hader Al-Suwaidi envisioned a project that would weave Qatar's rich heritage with innovative craftsmanship, leading to "AlBidaa”, a brand that marries Qatar's cultural legacy with pioneering craftsmanship. Starting with the crafting of traditional daggers and swords,

Then, in 2024, the group launched their company specializing in the manufacture of luxury watches under the name “Beda'a”, and its inaugural watch was the “Fortress” collection. Inspired by the flexible and complex architectural elements of forts, followed by the Eclipse watch with its unique design, and the Attrayant watch.

The company's launches coincided with Geneva Watch Week 2024, specifically at the Hotel Beau Rivage Geneva.