The Summit Collection: A Strong First Step for New Brand Earthen

Earthen Company is one of the freshest names to enter the watch market, founded in Hong Kong in 2025 by a group of passionate collectors and enthusiasts. Co-founder Jonathan Chan, also a key figure behind The Horology Club, explains that the team approached this project as collectors first, not as traditional watchmakers.

The result is a debut that doesn’t chase trends but instead offers something unique, a series of ceramic, field- and pilot-inspired watches at an accessible price point. With the launch of the Summit Collection, it’s clear Earthen intends to make an impression from day one.

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Introducing Sohaib Maghnam, Director of Beda’a, Presenting the Fortress

ByWaqt

27.05.2024

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Sohaib Maghnam, Director of Beda’a, Presenting the Fortress

Beda’a, the new Qatari brand launched during Geneva Watch Week, has made a strong entry with its first release, the Fortress Edition. This stunning timepiece caught our attention with its unique design that beautifully represents Qatari culture. Who better than the designer and director of the brand to provide a detailed explanation of its meaning and inspiration? With us is Sohaib Maghnam, Director of Beda’a, presenting the Fortress Edition watch.

Eclipse Edition link from here
Fortress Edition, link from here
Attrayant Edition, link from here

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steel

2024