Introducing Beda’a: A New Dawn in Watchmaking from Qatar to Geneva

In the dynamic world of horology, a new star is rising on the horizon Beda’a, a fresh and ambitious Qatari watch brand making its debut under the umbrella of the esteemed Al Bida’a Group. The unveiling of Beda’a is strategically timed to coincide with its participation in the prestigious Geneva Watch Week, a move that speaks volumes about the brand’s bold ambitions and serious commitment to making its mark in the watchmaking industry. By choosing Geneva, the heartland of traditional watchmaking, for its grand reveal, Beda’a is not just introducing itself to the world; it's making a statement. This brave and forward-thinking brand from the Middle East is stepping into the arena with the industry's giants, ready to shine and showcase its unique blend of innovation and tradition in the city that has long been the benchmark for excellence in watchmaking.

Beda’a,  proudly get the inspiration for the arabic culture; is excited to introduce its inaugural masterpiece, the Fortress Collection, Inspired by the resilient and intricate architectural elements of fortresses, this collection epitomizes strength and a penchant for understated luxury, showcasing a distinctive classic design philosophy.

The Fortress Collection features a classic rectangular shaped case crafted from high-quality stainless steel, measuring 37.5 mm x 28 mm. With a slim profile of just 6.8 mm, it sits elegantly on the wrist. The case is meticulously brushed and polished, topped with a crystal sapphire. Adorned with a decorated crown engraved with the brand's iconic letter 'B'.

The dial of this classic timepiece features a double-layered design, consisting of a frosted base and a second layer adorned with enamel inserts. It includes a minute railtrack and Arabic numerals which are presented in a Roman numeral design for the first time, lending a touch of sophistication and cultural fusion. offered in a selection of striking colours including maroon, green, and black. The hands echo the classic shape of the case, while the second hand compliments the color of the inserts.

The watch is powered by the automatic Swiss movement Sellita SW1000, modified to achieve a thin profile befitting a dress watch. It operates at 28,800 Vph (4 Hz) and offers a power reserve of 40 hours.

The watch features a calf or alligator leather strap, with colors that complement those of the dial, and is priced at 5,300 QAR.

For more information, please visit Beda’a official website.