The Summit Collection: A Strong First Step for New Brand Earthen

Earthen Company is one of the freshest names to enter the watch market, founded in Hong Kong in 2025 by a group of passionate collectors and enthusiasts. Co-founder Jonathan Chan, also a key figure behind The Horology Club, explains that the team approached this project as collectors first, not as traditional watchmakers.

The result is a debut that doesn’t chase trends but instead offers something unique, a series of ceramic, field- and pilot-inspired watches at an accessible price point. With the launch of the Summit Collection, it’s clear Earthen intends to make an impression from day one.

Tiffany & Co

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Tiffany & Co

Tiffany & Co., founded in 1837 by Charles Lewis Tiffany in New York City, is renowned for its luxury jewelry and sterling silver. The company gained fame for its diamond engagement rings, particularly the iconic Tiffany Setting, which revolutionized how diamonds are showcased. Tiffany & Co. also offers a wide range of luxury goods, including watches, fragrances, and accessories, all distinguished by their elegance and craftsmanship.

Tiffany & Co., one of the largest manufacturers of luxury products, based in New York City, has in recent years begun to strengthen its position in the watch industry, driven by its acquisition by the French group LVMH in 2021 for a record amount estimated at $15.8 billion.