The New Patek Philippe Twenty~4 7340/1R Perpetual Calendar

Introduced in 1999, the Twenty~4 collection was Patek Philippe’s first dedicated line of feminine timepieces. The original model featured an Art Deco-inspired manchette (cuff) design, but in 2018, the brand unveiled the Twenty~4 Automatic, which is a round-cased iteration powered by an automatic movement. This year, Patek Philippe elevates the collection further by introducing a perpetual calendar complication, marking the collection's debut in the realm of Grand Complications.
Crafted entirely in 18K rose gold, the watch features a 36mm case with a slender profile of just 9.95mm, making it sit gracefully on the wrist. The case is meticulously finished with a combination of polished and brushed surfaces, enhancing its refined aesthetic. Two dial options are available. The Ref. 7340/1R-001 features a silvery opaline dial with a vertical satin finish, evoking the texture of shantung silk that feature irregular texture, while the Ref. 7340/1R-010 presents an olive green sunburst dial for a more contemporary appeal.

Swatch

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The company was founded in 1983 by Nicolas Hayek, and it quickly became popular for its innovative and affordable timepieces. As of July 19, 2023, Swatch continues to be a prominent player in the watch industry, offering a wide range of watch designs that cater to various tastes and preferences.

One of Swatch's distinctive features is its emphasis on colorful and playful designs, making their watches both fashionable and fun to wear. They have managed to appeal to a diverse customer base, including young and fashion-conscious individuals.

Swatch watches are known for their quartz movements, which provide accurate timekeeping and require minimal maintenance. Additionally, Swatch produces a vast array of collections that cater to different styles and occasions, from casual and sporty to elegant and sophisticated.

Throughout its history, Swatch has collaborated with various artists and designers, resulting in limited-edition and special-edition watches that add an artistic touch to their timepiece offerings. In recent years, Swatch has also embraced advancements in technology, incorporating features like smartwatch capabilities in some of their models.

The brand's ability to balance creativity, affordability, and quality has made Swatch a popular choice for watch enthusiasts and casual wearers alike. With its continued focus on innovation and trendy designs, Swatch remains a relevant and influential player in the global watch market.