Article of the week
The Summit Collection: A Strong First Step for New Brand Earthen

Earthen Company is one of the freshest names to enter the watch market, founded in Hong Kong in 2025 by a group of passionate collectors and enthusiasts. Co-founder Jonathan Chan, also a key figure behind The Horology Club, explains that the team approached this project as collectors first, not as traditional watchmakers. 

The result is a debut that doesn’t chase trends but instead offers something unique, a series of ceramic, field- and pilot-inspired watches at an accessible price point. With the launch of the Summit Collection, it’s clear Earthen intends to make an impression from day one.

RESERVOIR

Is a French brand specializing in watchmaking, drawing inspiration from gauge aesthetics. It was founded in 2015 by François Moreau. Although the brand is headquartered in Paris, France, its watches are meticulously handcrafted in La Chaux-de-Fonds, Switzerland, ensuring the Swiss quality of the brand.

The brand's watches are distinguished by their unconventional display, featuring retrograde minutes and jumping hour hands instead of the traditional three hands. The watch collections of Reservoir include Aeronautic, Car, Marine, and Partnership. The Aeronautic collection embodies the spirit of aviation and modern technology, while the Car collection takes inspiration from the world of sports cars and speed. As for the Marine collection, it showcases the elegance of the sea, representing the maritime spirit and navigation.

Reservoir has established collaborations with prestigious companies in various fields such as advanced technology, automotive industry, and marine industry. These innovative partnerships have had a positive impact on the designs and performance of the brand's watches, granting Reservoir a distinguished position in the world of luxury watches.