
Introducing Massena LAB Collaborates with Raúl Pagès to Unveil the Noctograph
Welcome to the hub of the horoloy
Mido is a Swiss watch brand with a rich history of technical innovation and timeless designs. It was founded in 1918 by Georges Schaeren, and the company is currently based in the town of Le Locle, nestled in the Swiss Jura mountains. The name "Mido" is derived from the Spanish phrase "Yo mido," which translates to "I measure."
Since its inception, Mido's philosophy has revolved around combining innovation, aesthetics, and functionality. The brand gained early success with its elegant women's watches and visually attractive timepieces for men. Notably, Mido focused on producing scroll-free, functional, and water-resistant watches, and in 1934, they introduced the revolutionary Multifort line.
The brand collaborated with tennis champion Björn Borg in 1981, demonstrating their passion for partnering with iconic figures. In 1996, Mido released high-tech models known as BODYGUARD and WORLDTIMER, further cementing their reputation as pioneers in the industry.
Throughout its history, Mido has been inspired by architectural wonders, drawing design elements from iconic landmarks like the Roman Coliseum and the Great Wall of China. This unique approach has led to a diverse range of collections, each reflecting a piece of history and culture in its design.
Introducing Mido Launches The Multifort 8 Two Crowns
Introducing The New Mido Commander 1959 Pixel edition
Introducing Mido Announces New Version of the Multifort TV Big Date Watch
Introducing Mido Celebrates 90 Years of Its Multifort Collection
Introducing Mido Unveils New GMT Italy Limited Edition
Introducing MIDO Revives The Ocean Star Decompression Timer 1961 Limited Edition
Introducing Mido Releases a Slim and Sporty Ocean Star 39
Introducing Mido Unveils The Limited Edition Ocean Star 200C in Carbon
Introducing Mido Celebrates the 80th Anniversary of Its Ocean Star Collection with a Special GMT Watch
First Look The New Patek Philippe Annual Calendar Ref. 4946R
Introducing Bremont Unveils the Terra Nova Jumping Hour
Introducing Chopard Unveils the L.U.C Heritage EHG Moon 122
Introducing Without Fanfare, Rolex Expands the Daytona Collection with Seven New Editions
First Look Fears Bristol Unveils the Arnos Pewter Blue
Hands on The Excalibur Bi-Retrograde Calendar by Roger Dubuis