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The New Patek Philippe Twenty~4 7340/1R Perpetual Calendar

Introduced in 1999, the Twenty~4 collection was Patek Philippe’s first dedicated line of feminine timepieces. The original model featured an Art Deco-inspired manchette (cuff) design, but in 2018, the brand unveiled the Twenty~4 Automatic, which is a round-cased iteration powered by an automatic movement. This year, Patek Philippe elevates the collection further by introducing a perpetual calendar complication, marking the collection's debut in the realm of Grand Complications.
Crafted entirely in 18K rose gold, the watch features a 36mm case with a slender profile of just 9.95mm, making it sit gracefully on the wrist. The case is meticulously finished with a combination of polished and brushed surfaces, enhancing its refined aesthetic. Two dial options are available. The Ref. 7340/1R-001 features a silvery opaline dial with a vertical satin finish, evoking the texture of shantung silk that feature irregular texture, while the Ref. 7340/1R-010 presents an olive green sunburst dial for a more contemporary appeal.

Mido

Mido is a Swiss watch brand with a rich history of technical innovation and timeless designs. It was founded in 1918 by Georges Schaeren, and the company is currently based in the town of Le Locle, nestled in the Swiss Jura mountains. The name "Mido" is derived from the Spanish phrase "Yo mido," which translates to "I measure."

Since its inception, Mido's philosophy has revolved around combining innovation, aesthetics, and functionality. The brand gained early success with its elegant women's watches and visually attractive timepieces for men. Notably, Mido focused on producing scroll-free, functional, and water-resistant watches, and in 1934, they introduced the revolutionary Multifort line.

The brand collaborated with tennis champion Björn Borg in 1981, demonstrating their passion for partnering with iconic figures. In 1996, Mido released high-tech models known as BODYGUARD and WORLDTIMER, further cementing their reputation as pioneers in the industry.

Throughout its history, Mido has been inspired by architectural wonders, drawing design elements from iconic landmarks like the Roman Coliseum and the Great Wall of China. This unique approach has led to a diverse range of collections, each reflecting a piece of history and culture in its design.