Introducing Bell & Ross Unveils the BR-X3 Collection
Welcome to the hub of the horoloy
Welcome to the hub of the horoloy
Earthen Company is one of the freshest names to enter the watch market, founded in Hong Kong in 2025 by a group of passionate collectors and enthusiasts. Co-founder Jonathan Chan, also a key figure behind The Horology Club, explains that the team approached this project as collectors first, not as traditional watchmakers.
The result is a debut that doesn’t chase trends but instead offers something unique, a series of ceramic, field- and pilot-inspired watches at an accessible price point. With the launch of the Summit Collection, it’s clear Earthen intends to make an impression from day one.
The Swiss watchmaking brand Maurice Lacroix was founded in 1889, in Seneleges, Switzerland. The brand initially focused on distributing watches of other Swiss brands, mainly in the Far East.
In the early 1960s, Maurice Lacroix's parent company acquired a watch assembly plant in Senneleges, Switzerland, which marked the beginning of the brand's manufacturing capabilities. This acquisition provided the brand with the opportunity to develop and produce their own watches, ensuring greater control over the entire watchmaking process.
Since then, Maurice Lacroix has grown and established itself as an independent Swiss watch manufacturer. The brand has earned recognition for its craftsmanship, attention to detail, and innovative designs. The brand introduced its first in-house engine in 2006 and has since developed many of its engines. This focus on developing their own caliber underscores their commitment to watchmaking excellence.
In 2018, the brand Maurice Lacroix launched a program called (Friends of the Brand) and signed a sponsorship agreement with Lausanne, the best 3x3 basketball team in Switzerland. These initiatives demonstrate the brand's engagement with the wider community and its support for sporting endeavours.
Introducing Maurice Lacroix Unveils Its New AIKONIC Collection
Introducing Maurice Lacroix Unveils the 1975 Legacy collection
Introducing Maurice Lacroix Unveils the 1975 Collection
Introducing Maurice Lacroix Unveils the AIkon Automatic Wotto
Introducing Maurice Lacroix Unveils Three Editions of the Aikon Automatic Skeleton Watch
Introducing The New Maurice Lacroix Aikon Automatic Ceramic 39 mm & 42 mm
Introducing The New Maurice Lacroix Titanium Aikon Automatic & Chronograph
Introducing New Maurice Lacroix Pontos S Diver in Black Steel and Bronze
Introducing New Limited Edition Maurice Lacroix Aikon Automatic Bronze 42mm
Introducing Maurice Lacroix Introduces The AIKON PVD Limited Edition
Buying Guide Here we go for the top ten watches under USD1000
Introducing Maurice Lacroix’s AIKON Automatic Limited Summer Edition: A Splash of Summer Elegance
News Dubai Watch Week 2025 Will Be the Largest Ever with 90 Brands Participating
Technical The Frequency, Why It Matters in Mechanical Watches
Editorial The Secrets of Watch Case Design
Editorial Abraham-Louis Breguet, The Father of Modern Horology
Introducing Hanhart Unveils the Limited Edition Preventor HD12 Silk Purple
