The Summit Collection: A Strong First Step for New Brand Earthen

Earthen Company is one of the freshest names to enter the watch market, founded in Hong Kong in 2025 by a group of passionate collectors and enthusiasts. Co-founder Jonathan Chan, also a key figure behind The Horology Club, explains that the team approached this project as collectors first, not as traditional watchmakers.

The result is a debut that doesn’t chase trends but instead offers something unique, a series of ceramic, field- and pilot-inspired watches at an accessible price point. With the launch of the Summit Collection, it’s clear Earthen intends to make an impression from day one.

Hanhart

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The brand was founded in 1882, and its headquarters are located in Gütenbach, Germany. The brand oversees all aspects of the watchmaking process, including development, design, production, and distribution. This vertical integration allows the brand to maintain strict quality control and ensure that every watch meets the highest standards of craftsmanship.

The brand offers diverse collections of watches, including chronographs and other timepieces designed to meet the requirements of various professionals, including pilots, drivers, and athletes. The brand's watches are not only highly functional and reliable but also feature distinctive and timeless designs that have made them sought-after by watch enthusiasts and collectors worldwide.

With a legacy spanning over a century, the brand continues to uphold its distinct watchmaking traditions. It combines the best of traditional craftsmanship with modern innovations, resulting in timepieces that represent a harmonious blend of history, precision, and artistry.