Article of the week
The Summit Collection: A Strong First Step for New Brand Earthen

Earthen Company is one of the freshest names to enter the watch market, founded in Hong Kong in 2025 by a group of passionate collectors and enthusiasts. Co-founder Jonathan Chan, also a key figure behind The Horology Club, explains that the team approached this project as collectors first, not as traditional watchmakers. 

The result is a debut that doesn’t chase trends but instead offers something unique, a series of ceramic, field- and pilot-inspired watches at an accessible price point. With the launch of the Summit Collection, it’s clear Earthen intends to make an impression from day one.

Greubel Forsey

Greubel Forsey is a Swiss watch brand that was founded in 2004 by watchmakers Robert Greubel and Stephen Forsey. The brand represents a quest for perfection and embraces creativity and exclusivity in the world of fine watchmaking. They utilize materials like steel and gold to create watches that embody the highest standards of quality and craftsmanship.

Greubel Forsey focuses on concepts such as creativity, craftsmanship, originality, nobility, savoir-faire, exclusivity, uniqueness, harmony, aesthetics, and architectural excellence. These principles guide the brand in creating timepieces that are not only precise instruments but also works of art.

Greubel Forsey watches are produced in limited quantities, adding to their exclusivity and desirability among collectors. The brand has established a network of exceptional retailers that uphold its commitment to excellence.