The New Patek Philippe Twenty~4 7340/1R Perpetual Calendar

Introduced in 1999, the Twenty~4 collection was Patek Philippe’s first dedicated line of feminine timepieces. The original model featured an Art Deco-inspired manchette (cuff) design, but in 2018, the brand unveiled the Twenty~4 Automatic, which is a round-cased iteration powered by an automatic movement. This year, Patek Philippe elevates the collection further by introducing a perpetual calendar complication, marking the collection's debut in the realm of Grand Complications.
Crafted entirely in 18K rose gold, the watch features a 36mm case with a slender profile of just 9.95mm, making it sit gracefully on the wrist. The case is meticulously finished with a combination of polished and brushed surfaces, enhancing its refined aesthetic. Two dial options are available. The Ref. 7340/1R-001 features a silvery opaline dial with a vertical satin finish, evoking the texture of shantung silk that feature irregular texture, while the Ref. 7340/1R-010 presents an olive green sunburst dial for a more contemporary appeal.

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News For the Second Time This Year, Rolex is Raising the Prices of Its Watches

The Increase Only Affects Gold Watches, Driven by the Rise in Prices of the Precious Metal in Global Markets

ByWaqt

05.06.2024

2 minutes read

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We’re halfway through 2024, and Rolex is raising their prices again, despite having done so at the start of the year when they increased prices in the United Kingdom and USA.

Now, for the USA market only, it is likely this will affect the whole world. This latest round of price rises only affects a particular selection of Rolex models, specifically the golden references. So far, the prices of steel watches remain unchanged.

On average, precious metal Rolexes have seen a 4% price increase on top of the 4% increase in January, designed to cover the fact that gold itself has seen a 17% price increase since the start of the year.

Gold prices are expected to remain high throughout 2024, driven by ongoing economic uncertainties, strong central bank purchases, and sustained investor demand.

As we covered in Watches and Wonders 2024, Rolex introduced many new watches. Among them are some made of gold, such as the Deepsea in Yellow Gold for the first time and the Sky-Dweller, which now comes with a Jubilee Bracelet.