
Introducing Massena LAB Collaborates with Raúl Pagès to Unveil the Noctograph
Welcome to the hub of the horoloy
Is a term used to describe the process of reserving or subscribing to a watch that has not yet been constructed.
Customers can make a down payment to secure their place in line and ensure they receive one of the limited number of watches once they are produced. It is believed that Abraham Louis Breguet was the first to introduce the concept of subscription watches. This approach allows watchmakers to gauge customer demand and plan their production accordingly, ensuring that the watches are pre-sold before they are even built.
First Look The New Patek Philippe Annual Calendar Ref. 4946R
Introducing Bremont Unveils the Terra Nova Jumping Hour
Introducing Chopard Unveils the L.U.C Heritage EHG Moon 122
Introducing Without Fanfare, Rolex Expands the Daytona Collection with Seven New Editions
First Look Fears Bristol Unveils the Arnos Pewter Blue
Hands on The Excalibur Bi-Retrograde Calendar by Roger Dubuis