Article of the week
Louis Erard Unveils the Limited-Edition Gravée Main

Since 2021, Louis Erard has been redefining the boundaries of Métiers d’Art, from Grand Feu enamel and guilloché to wood marquetry, and soon, gold wire inlay. Now, Gravée Main opens a new chapter, paying tribute to one of the oldest crafts in watchmaking hand engraving.
Gravée Main represents a new milestone in Louis Erard’s Métiers d’Art series. This limited edition of 99 unique timepieces places hand engraving at center stage, with every metal element entirely engraved and finished by hand, a meticulous process that requires more than 50 hours of work. 

Glossary

Montre de Souscription

Is a term used to describe the process of reserving or subscribing to a watch that has not yet been constructed. 


Customers can make a down payment to secure their place in line and ensure they receive one of the limited number of watches once they are produced. It is believed that Abraham Louis Breguet was the first to introduce the concept of subscription watches. This approach allows watchmakers to gauge customer demand and plan their production accordingly, ensuring that the watches are pre-sold before they are even built.