Article of the week
The Summit Collection: A Strong First Step for New Brand Earthen

Earthen Company is one of the freshest names to enter the watch market, founded in Hong Kong in 2025 by a group of passionate collectors and enthusiasts. Co-founder Jonathan Chan, also a key figure behind The Horology Club, explains that the team approached this project as collectors first, not as traditional watchmakers. 

The result is a debut that doesn’t chase trends but instead offers something unique, a series of ceramic, field- and pilot-inspired watches at an accessible price point. With the launch of the Summit Collection, it’s clear Earthen intends to make an impression from day one.

West End Watch Co

West End Watch Company is one of the oldest Swiss watch brands still in existence, with a rich history dating back to 1886. Founded in Saint-Imier, Switzerland, the company played a pioneering role in introducing Swiss timepieces to the Middle East, India, and Southeast Asia, long before Swiss watches became globally recognized symbols of precision and prestige.