Louis Erard and Konstantin Chaykin Present the First Tourbillon Edition in Their Collaboration

A few days ago, Louis Erard and Konstantin Chaykin unveiled their third collaboration: the Time-Eater III, featuring the famous one-eyed monster design, an edition the two brands described as “the final bite,” which some interpreted as a hint that it would be the last in this distinctive partnership.

However, the collaboration didn’t end there. Today, the two maisons reveal a remarkable new addition: the first tourbillon regulator watch born from their joint efforts, a significant leap that takes the partnership to new heights, all while preserving the creative spirit that sparked it.

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Interview From the Swiss Alps to the Heart of the Gulf

The Story of West End Watch Company as Never Told Before

ByWaqt

16.05.2025

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From the Swiss Alps to the Heart of the Gulf

In an exclusive conversation with Mr. Jérôme Monnat, Managing Director of West End Watch Co., we explore the remarkable 140-year journey of one of the oldest Swiss watch brands, its pioneering entry into India, its pivotal role in British military history, and its deep-rooted connection with the Gulf region. From the trenches of WWI to the tea rooms of old Dubai, Mr. Monnat reflects on 75 years of collaboration with the Seddiqi family, and how West End continues to stand as a symbol of accessible Swiss quality for everyday watch lovers across the region.

Watch the full interview now and uncover the untold history behind one of the region’s most beloved watch brands.

Interview

مقابلة

2025