The Summit Collection: A Strong First Step for New Brand Earthen

Earthen Company is one of the freshest names to enter the watch market, founded in Hong Kong in 2025 by a group of passionate collectors and enthusiasts. Co-founder Jonathan Chan, also a key figure behind The Horology Club, explains that the team approached this project as collectors first, not as traditional watchmakers.

The result is a debut that doesn’t chase trends but instead offers something unique, a series of ceramic, field- and pilot-inspired watches at an accessible price point. With the launch of the Summit Collection, it’s clear Earthen intends to make an impression from day one.

Vanguart

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The company was founded in 2017 and presented its first watches in 2021. This independent brand was established by four individuals: Thierry Fisher, Jeremy Frelechox, Axel Leuenberger, and Mehmet Korutürk. Axel Leuenberger, the CEO, brings a wealth of experience from his tenure at APRP (Audemars Piguet Renaud Papi) and spearheaded the watch's conceptualization. Thierry Fisher serves as the creative director, while Jeremy Frelechox, the CTO, boasts 15 years of expertise at APRP and six years at Girard-Perregaux. Lastly, Mehmet Korutürk, the Chairman of Vanguart, brings a financial background, having previously worked for a private equity firm with ownership of an F1 team.