The Summit Collection: A Strong First Step for New Brand Earthen

Earthen Company is one of the freshest names to enter the watch market, founded in Hong Kong in 2025 by a group of passionate collectors and enthusiasts. Co-founder Jonathan Chan, also a key figure behind The Horology Club, explains that the team approached this project as collectors first, not as traditional watchmakers.

The result is a debut that doesn’t chase trends but instead offers something unique, a series of ceramic, field- and pilot-inspired watches at an accessible price point. With the launch of the Summit Collection, it’s clear Earthen intends to make an impression from day one.

Van Cleef & Arpels

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Van Cleef & Arpels

Van Cleef & Arpels is a prestigious French luxury jewelry and watchmaking brand known for its exceptional craftsmanship, innovative designs, and a rich history dating back to the early 20th century. The company was founded in 1906 in Paris by Alfred Van Cleef and Charles Arpels. It quickly gained recognition for its jewelry creations characterized by exceptional gemstones and craftsmanship.

Van Cleef & Arpels is celebrated for its iconic designs, including the innovative "Mystery Setting" technique, which allowed for the invisible setting to curve and twist into 3D pieces. This technique conceals the prongs holding gemstones, creating a seamless and vibrant surface of gems. The brand's also known for its creations that often feature nature-inspired motifs, such as flowers, animals, and fairies.

The Maison leverages its expertise in high jewelry to create watches that are true works of art. Many Van Cleef & Arpels watches are adorned with precious gemstones, intricate enamel work, and intricate motifs inspired by nature and fairy tales. Van Cleef & Arpels offers a range of iconic watch collections, including the Alhambra collection. The Alhambra watches pay tribute to the brand's symbol of luck and feature the signature four-leaf clover motif.