Article of the week
The Summit Collection: A Strong First Step for New Brand Earthen

Earthen Company is one of the freshest names to enter the watch market, founded in Hong Kong in 2025 by a group of passionate collectors and enthusiasts. Co-founder Jonathan Chan, also a key figure behind The Horology Club, explains that the team approached this project as collectors first, not as traditional watchmakers. 

The result is a debut that doesn’t chase trends but instead offers something unique, a series of ceramic, field- and pilot-inspired watches at an accessible price point. With the launch of the Summit Collection, it’s clear Earthen intends to make an impression from day one.

Story One of the most impressive booths that captivated us during Dubai Watch Week was the van cleef & arpels booth

One of the most impressive booths that captivated us during Dubai Watch Week was the van cleef arpels booth. We had an amazing experience that truly lived up to the word, so no one would think we are exaggerating when describing the beauty of the pavilion and the excellence of its organization. The "Waqt" lens captured the ambiance of this booth in this short video. For those who didn't have the opportunity to visit this stunning booth, we say, enjoy watching


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