Introducing Bell & Ross Unveils the BR-X3 Collection
Welcome to the hub of the horoloy
Welcome to the hub of the horoloy
Earthen Company is one of the freshest names to enter the watch market, founded in Hong Kong in 2025 by a group of passionate collectors and enthusiasts. Co-founder Jonathan Chan, also a key figure behind The Horology Club, explains that the team approached this project as collectors first, not as traditional watchmakers.
The result is a debut that doesn’t chase trends but instead offers something unique, a series of ceramic, field- and pilot-inspired watches at an accessible price point. With the launch of the Summit Collection, it’s clear Earthen intends to make an impression from day one.
Established in 1961 in Germany by Helmut Sinn, a former World War II pilot and flight instructor, Sinn initially operated under the name ‘Helmut Sinn Spezialuhren’. Leveraging his profound expertise in aviation, Sinn's inception saw the production of navigation clocks and pilot chronographs, emphasizing functionality, technology, and design.
Remaining faithful to its founder's ethos, Sinn persists in fulfilling the demands of professional applications, even in the most challenging circumstances. The brand has pioneered several technologies to ensure its luxury timepieces adhere to increasingly stringent performance criteria. These innovations include TEGIMENT for enhanced scratch resistance, Ar-Dehumidifying Technology to prevent fogging, DIAPAL for a lubricant-free anchor escapement, HYDRO for reflection-free underwater visibility, magnetic field protection, temperature resilience.
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