The Summit Collection: A Strong First Step for New Brand Earthen

Earthen Company is one of the freshest names to enter the watch market, founded in Hong Kong in 2025 by a group of passionate collectors and enthusiasts. Co-founder Jonathan Chan, also a key figure behind The Horology Club, explains that the team approached this project as collectors first, not as traditional watchmakers.

The result is a debut that doesn’t chase trends but instead offers something unique, a series of ceramic, field- and pilot-inspired watches at an accessible price point. With the launch of the Summit Collection, it’s clear Earthen intends to make an impression from day one.

Sartory Billard

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Sartory Billard

Sartory Billard is a French independent watch brand founded by Armand Billard in 2015. Known for its bespoke and artisanal approach, the brand allows customers to personalize their watches extensively, making each timepiece unique. Sartory Billard combines traditional craftsmanship with modern design, offering distinctive features such as hand-finished dials, custom engraving, and a variety of materials for cases and straps.

The brand's hallmark lies in its attention to detail and its ability to cater to individual tastes, making it a favorite among collectors seeking one-of-a-kind creations. Sartory Billard watches typically feature elegant aesthetics and high-quality mechanical movements, reflecting the brand's commitment to artistry and horological excellence.