The Summit Collection: A Strong First Step for New Brand Earthen

Earthen Company is one of the freshest names to enter the watch market, founded in Hong Kong in 2025 by a group of passionate collectors and enthusiasts. Co-founder Jonathan Chan, also a key figure behind The Horology Club, explains that the team approached this project as collectors first, not as traditional watchmakers.

The result is a debut that doesn’t chase trends but instead offers something unique, a series of ceramic, field- and pilot-inspired watches at an accessible price point. With the launch of the Summit Collection, it’s clear Earthen intends to make an impression from day one.

Porsche Design

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Porsche Design

Porsche Design is a renowned brand in the world of watches, known for its distinctive style and engineering excellence. It is important to clarify that Porsche Design and Porsche are separate entities, even though they share the Porsche name. The brand Porsche Design was established in 1972 by F. A. Porsche, who was the designer of the iconic Porsche 911 sports car.

The journey of Porsche Design watches began in the same year of its foundation, with the introduction of their first watch, the Chronograph 1. This timepiece featured a black PVD case that resembled the dashboard of the Porsche 911, showcasing a seamless connection between automotive design and horology. This early watch set the tone for the brand's commitment to combining innovative design and high-quality engineering.

Throughout its history, Porsche Design has engaged in collaborations with other renowned watchmakers. One notable collaboration was with IWC (International Watch Company), resulting in the creation of remarkable timepieces like the Compass Watch and the Titanium Chronograph. These partnerships allowed Porsche Design to leverage the expertise of established watchmakers while infusing their signature design language.