Article of the week
The Summit Collection: A Strong First Step for New Brand Earthen

Earthen Company is one of the freshest names to enter the watch market, founded in Hong Kong in 2025 by a group of passionate collectors and enthusiasts. Co-founder Jonathan Chan, also a key figure behind The Horology Club, explains that the team approached this project as collectors first, not as traditional watchmakers. 

The result is a debut that doesn’t chase trends but instead offers something unique, a series of ceramic, field- and pilot-inspired watches at an accessible price point. With the launch of the Summit Collection, it’s clear Earthen intends to make an impression from day one.

Parmigiani Fleurier

The Swiss brand Parmigiani Fleurier was founded in Lausanne, Switzerland, in 1996 and was officially inaugurated at the "Château de Bevaix." Its history dates back to Mr. Michel Parmigiani, who began his journey as a watchmaker and restorer. 

The brand continued to grow and evolve, to design and produce its own movements and watches, demonstrating its dedication to innovation and craftsmanship in watchmaking.

In the following years, Parmigiani Fleurier expanded its horizons through acquisitions and formed notable partnerships. Collaborations with Bugatti and the Musée de l'Élysée allowed the brand to explore new avenues for creativity and inspiration, resulting in exceptional watches that reflect the essence of these partnerships.

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