The Summit Collection: A Strong First Step for New Brand Earthen

Earthen Company is one of the freshest names to enter the watch market, founded in Hong Kong in 2025 by a group of passionate collectors and enthusiasts. Co-founder Jonathan Chan, also a key figure behind The Horology Club, explains that the team approached this project as collectors first, not as traditional watchmakers.

The result is a debut that doesn’t chase trends but instead offers something unique, a series of ceramic, field- and pilot-inspired watches at an accessible price point. With the launch of the Summit Collection, it’s clear Earthen intends to make an impression from day one.

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Interview Guido Terreni, CEO of Parmigiani Fleurier, introduces the Tonda PF Sport Chronograph Cermet

ByWaqt

25.07.2025

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Guido Terreni, CEO of Parmigiani Fleurier, introduces the Tonda PF Sport Chronograph Cermet

Guido Terreni, CEO of Parmigiani Fleurier, introduces the Tonda PF Sport Chronograph, an elegant sports watches showcasing the brand’s latest material innovation: "Cermet," a composite that combines the properties of ceramic and metal. He also explains the reason behind the distinctive color of both versions.

The full article about the watches from here.

2025