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The Summit Collection: A Strong First Step for New Brand Earthen

Earthen Company is one of the freshest names to enter the watch market, founded in Hong Kong in 2025 by a group of passionate collectors and enthusiasts. Co-founder Jonathan Chan, also a key figure behind The Horology Club, explains that the team approached this project as collectors first, not as traditional watchmakers. 

The result is a debut that doesn’t chase trends but instead offers something unique, a series of ceramic, field- and pilot-inspired watches at an accessible price point. With the launch of the Summit Collection, it’s clear Earthen intends to make an impression from day one.

Norqain

Norqain is a Swiss watch brand that was founded in 2018 by Ben Küffer, a member of the family that founded the renowned watch company, Roventa-Henex. Despite being a relatively young brand, Norqain has quickly made a name for itself in the watch industry with its distinctive timepieces and strong emphasis on Swiss craftsmanship and heritage.

One of the key aspects that sets Norqain apart is its focus on independence and family values. The brand prides itself on being a family-owned and operated business, allowing them to maintain a close connection to their watches and customers. This approach translates into a more personal and authentic touch in their timepieces.

Norqain offers a variety of watch collections that cater to different styles and preferences. Their collection includes models like Adventure, Freedom, and Independence, each with its own unique design elements and features. The Adventure series, for example, is inspired by exploration and outdoor activities, while the Freedom collection showcases sporty and versatile watches. The Independence series represents Norqain's commitment to being an independent brand in the watch industry.

In terms of craftsmanship, Norqain ensures the highest quality by using Swiss-made movements in their watches. They collaborate with reputable Swiss movement manufacturers to incorporate reliable and precise movements into their timepieces. Additionally, Norqain places great importance on the finishing and details of their watches, ensuring that each piece meets their stringent standards.

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