Introducing Bell & Ross Unveils the BR-X3 Collection
Welcome to the hub of the horoloy
Welcome to the hub of the horoloy
Earthen Company is one of the freshest names to enter the watch market, founded in Hong Kong in 2025 by a group of passionate collectors and enthusiasts. Co-founder Jonathan Chan, also a key figure behind The Horology Club, explains that the team approached this project as collectors first, not as traditional watchmakers.
The result is a debut that doesn’t chase trends but instead offers something unique, a series of ceramic, field- and pilot-inspired watches at an accessible price point. With the launch of the Summit Collection, it’s clear Earthen intends to make an impression from day one.
The Japanese brand was established in 2018 by Mr. Naoya Hida. It is an independent watchmaking company based in Tokyo, Japan, before creating its own brand.
The brand has gained recognition in the world of independent watchmaking and is known for its commitment to high craftsmanship and limited production. Their watches are distinguished by an antique charm reminiscent of elegant timepieces from the 1930s and 1940s.
As an independent watchmaker, the brand produces its watches in limited quantities, ensuring uniqueness and a focus on quality over quantity.
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