The Summit Collection: A Strong First Step for New Brand Earthen

Earthen Company is one of the freshest names to enter the watch market, founded in Hong Kong in 2025 by a group of passionate collectors and enthusiasts. Co-founder Jonathan Chan, also a key figure behind The Horology Club, explains that the team approached this project as collectors first, not as traditional watchmakers.

The result is a debut that doesn’t chase trends but instead offers something unique, a series of ceramic, field- and pilot-inspired watches at an accessible price point. With the launch of the Summit Collection, it’s clear Earthen intends to make an impression from day one.

Montblanc

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Montblanc is widely recognized as a prestigious manufacturer of luxury fountain pens. However, it has also established itself as a renowned watchmaker, known for crafting timepieces with complex mechanisms and in-house-built engines. The brand's history dates back to 1906 when it was founded, adopting its iconic snow-capped logo with six tongues, symbolizing the glaciers found on the famous mountain.

In 1997, Montblanc ventured into the watch industry, expanding its horological offerings while maintaining the aesthetics and sophistication synonymous with their pens. The TimeWalker Collection, launched to cater to a younger audience, exemplified the brand's seamless transition into watchmaking.

Notably, in 2006, Montblanc acquired Minerva, a renowned manufacturer of chronographs, which became a subsidiary of the brand. This integration allowed Montblanc to leverage Minerva's rich heritage and expertise in watchmaking, incorporating it into their timepiece designs.