The New Patek Philippe Twenty~4 7340/1R Perpetual Calendar

Introduced in 1999, the Twenty~4 collection was Patek Philippe’s first dedicated line of feminine timepieces. The original model featured an Art Deco-inspired manchette (cuff) design, but in 2018, the brand unveiled the Twenty~4 Automatic, which is a round-cased iteration powered by an automatic movement. This year, Patek Philippe elevates the collection further by introducing a perpetual calendar complication, marking the collection's debut in the realm of Grand Complications.
Crafted entirely in 18K rose gold, the watch features a 36mm case with a slender profile of just 9.95mm, making it sit gracefully on the wrist. The case is meticulously finished with a combination of polished and brushed surfaces, enhancing its refined aesthetic. Two dial options are available. The Ref. 7340/1R-001 features a silvery opaline dial with a vertical satin finish, evoking the texture of shantung silk that feature irregular texture, while the Ref. 7340/1R-010 presents an olive green sunburst dial for a more contemporary appeal.

Ludovic Ballouard

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Ludovic Ballouard

Ludovic Ballouard is a prominent watchmaker who founded his eponymous brand in 2009, following an illustrious career working for renowned watch houses like F. P. Journe for a period of seven years.

Born in 1971 in Brittany, France, Ballouard developed a keen interest in mechanics from an early age, eventually leading him to pursue a career in the art of watchmaking. After gaining experience at Franck Muller and F.P. Journe, he decided to venture on his own, establishing the Ludovic Ballouard brand, which quickly gained recognition for its exceptional craftsmanship and innovative timepieces.

One of his notable creations is the "Upside Down" watch, which drew considerable attention from collectors due to its unique display. The watch's intriguing feature involves displaying the time with the numbers "upside down" on the dial, showcasing Ballouard's penchant for creative and unconventional designs. Additionally, he introduced the "Half Time" model, another fascinating timepiece that exhibits its intricate movement through the case back, allowing watch enthusiasts to admire the intricate craftsmanship that goes into each Ludovic Ballouard watch.

Ludovic Ballouard is known for his dedication to producing a limited number of exclusive watches each year, emphasizing quality over quantity. This commitment to craftsmanship ensures that each timepiece is meticulously handcrafted with utmost attention to detail, making them coveted among horology connoisseurs.