The Summit Collection: A Strong First Step for New Brand Earthen

Earthen Company is one of the freshest names to enter the watch market, founded in Hong Kong in 2025 by a group of passionate collectors and enthusiasts. Co-founder Jonathan Chan, also a key figure behind The Horology Club, explains that the team approached this project as collectors first, not as traditional watchmakers.

The result is a debut that doesn’t chase trends but instead offers something unique, a series of ceramic, field- and pilot-inspired watches at an accessible price point. With the launch of the Summit Collection, it’s clear Earthen intends to make an impression from day one.

Laine

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The brand was founded by Mr. Torsti Laine, a skilled watchmaker known for his handcrafted and award-winning watches. His journey in the world of watches began when he moved his family to La Chaux-de-Fonds, Switzerland, which is considered the heart of watchmaking.

Mr. Torsti Laine's watchmaking skills led him to receive the prestigious Lange Watchmaking Excellence Award in 2014, which further solidified his reputation as a master watchmaker. This recognition is a testament to the exceptional quality and craftsmanship that each watch of the brand possesses.

The brand manufactures its watches manually, and its creations have garnered attention and appreciation worldwide. Mr. Torsti Laine often shares insights into his watchmaking process and showcases his exquisite watches at various events worldwide.