Article of the week
The Summit Collection: A Strong First Step for New Brand Earthen

Earthen Company is one of the freshest names to enter the watch market, founded in Hong Kong in 2025 by a group of passionate collectors and enthusiasts. Co-founder Jonathan Chan, also a key figure behind The Horology Club, explains that the team approached this project as collectors first, not as traditional watchmakers. 

The result is a debut that doesn’t chase trends but instead offers something unique, a series of ceramic, field- and pilot-inspired watches at an accessible price point. With the launch of the Summit Collection, it’s clear Earthen intends to make an impression from day one.

HYT

The Swiss brand "HYT" was founded in 2012 and is known for its innovative and unconventional approach to time measurement. The brand strives to break the barriers of traditional watchmaking through its unique concept known as "Haute Horlogerie 4.0". It has gained significant recognition for its exclusive mechanical-fluidic technology, which combines scientific and traditional elements to create a distinctive way of displaying time.

One of the standout features of HYT watches is the integration of liquid modules that use compressed fluidic liquids to indicate the hours. This retrograde display system is achieved through a network of capillary tubes, offering an attractive and dynamic visual representation of time. The fluid-filled tubes are controlled by a mechanical movement that operates the traditional minute hand of the watch.

In addition to their innovative technology, HYT watches are characterized by exceptional craftsmanship and attention to detail. Each watch is meticulously crafted by skilled artisans in Switzerland, ensuring the highest standards of quality and precision. The brand takes pride in combining technical excellence with artistic creativity.