Article of the week
The Summit Collection: A Strong First Step for New Brand Earthen

Earthen Company is one of the freshest names to enter the watch market, founded in Hong Kong in 2025 by a group of passionate collectors and enthusiasts. Co-founder Jonathan Chan, also a key figure behind The Horology Club, explains that the team approached this project as collectors first, not as traditional watchmakers. 

The result is a debut that doesn’t chase trends but instead offers something unique, a series of ceramic, field- and pilot-inspired watches at an accessible price point. With the launch of the Summit Collection, it’s clear Earthen intends to make an impression from day one.

Franck Muller

Franck Muller is a Swiss watch brand founded in 1991 by Franck Muller and Vartan Sirmakes. The brand is known for its complicated timepieces and unique designs.

Franck Muller watches are known for their distinctive tonneau-shaped cases, bold numerals, and complex movements. The brand is particularly known for its Grand Complications watches, which include features such as tourbillons, perpetual calendars, and minute repeaters.

In addition to its complicated timepieces, Franck Muller also produces more classic watch designs, as well as jewelry watches that feature diamonds and other precious stones. The brand has won numerous awards.

Franck Muller watches are produced in the company's workshops in Switzerland, using traditional watchmaking techniques and high-quality materials. The brand's watches are sold through a network of authorized retailers and boutiques around the world.

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