The Summit Collection: A Strong First Step for New Brand Earthen

Earthen Company is one of the freshest names to enter the watch market, founded in Hong Kong in 2025 by a group of passionate collectors and enthusiasts. Co-founder Jonathan Chan, also a key figure behind The Horology Club, explains that the team approached this project as collectors first, not as traditional watchmakers.

The result is a debut that doesn’t chase trends but instead offers something unique, a series of ceramic, field- and pilot-inspired watches at an accessible price point. With the launch of the Summit Collection, it’s clear Earthen intends to make an impression from day one.

Fortis

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Fortis

Fortis is a Swiss watch brand founded in 1912 in Grenchen, Switzerland. The company specializes in producing high-quality mechanical watches, particularly for aviation professionals and divers.

Fortis has a long history of producing aviation watches, and its watches have been used by pilots and astronauts in a variety of missions. In 1962, the brand became the official watch supplier for the US space program.

Fortis' watch collections are known for their durability and reliability, and many of its models feature features such as water resistance, shock resistance, and anti-magnetic shielding. The brand's most popular collections include the Aviatis, Cosmonauts, and Aquatis lines.

Today, Fortis is owned by Jupp Philipp, who acquired the company in 2018. The brand continues to produce high-quality mechanical watches and is popular among collectors.