The Summit Collection: A Strong First Step for New Brand Earthen

Earthen Company is one of the freshest names to enter the watch market, founded in Hong Kong in 2025 by a group of passionate collectors and enthusiasts. Co-founder Jonathan Chan, also a key figure behind The Horology Club, explains that the team approached this project as collectors first, not as traditional watchmakers.

The result is a debut that doesn’t chase trends but instead offers something unique, a series of ceramic, field- and pilot-inspired watches at an accessible price point. With the launch of the Summit Collection, it’s clear Earthen intends to make an impression from day one.

Farer

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Farer was founded in 2015 by Stewart Finlayson, Jono Holt, Ben Lewin and Paul Sweetenham with the aim of creating a line of quartz watches. Prior to this, Sweetenham had worked as a watch buyer for a duty-free company while Holt, Lewin, and Finlayson ran a marketing and merchandising agency in London.

Farer's initial product line comprised of nine quartz watches. In September 2016, the brand added three automatic watches to its collection, named after British Royal Navy ships used by British explorers.

Farer released a set of GMT and Diving (Aqua Compressors) watches in 2017, followed by a set of 37mm hand-cased timepieces in 2018. In 2019, they introduced a collection of chronograph watches.