The Summit Collection: A Strong First Step for New Brand Earthen

Earthen Company is one of the freshest names to enter the watch market, founded in Hong Kong in 2025 by a group of passionate collectors and enthusiasts. Co-founder Jonathan Chan, also a key figure behind The Horology Club, explains that the team approached this project as collectors first, not as traditional watchmakers.

The result is a debut that doesn’t chase trends but instead offers something unique, a series of ceramic, field- and pilot-inspired watches at an accessible price point. With the launch of the Summit Collection, it’s clear Earthen intends to make an impression from day one.

Daniel Roth

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Daniel Roth

Daniel Roth is a luxury Swiss watch brand founded by master watchmaker Daniel Roth in 1989. The brand is known for its distinctive design elements, innovative complications, and exceptional craftsmanship. Daniel Roth watches are characterized by their unique, elongated elliptical cases, which are a signature feature of the brand.Throughout the years, Daniel Roth has produced a variety of timepieces, ranging from classic dress watches to complex and highly sophisticated models with tourbillons, minute repeaters, and other complications. The brand has gained a reputation for its attention to detail and the quality of its movements, which are often in-house or highly modified.

In 2000, Daniel Roth joined the Bulgari Group (now LVMH Group). The acquisition enabled the brand to expand its distribution and production capacities. However, in the years following the acquisition, the Daniel Roth name became less prominent, as the company focused more on incorporating Daniel Roth's design elements and expertise into the larger Bulgari brand.Despite this shift in focus, the Daniel Roth brand still holds a special place in the hearts of watch enthusiasts, who appreciate its unique designs and dedication to horological excellence.

However, in the first quarter of 2023, a major change occurred. The brand began to operate independently, joining watchmaking professionals Louis Vuitton's "La Fabrique du Temps" watch manufacturer. This collaboration also brought together master watchmakers Michel Navas and Enrico Barbacini. With a fresh start and a renewed vision, the revitalized Daniel Roth brand announces its first watch in March 2023.